Discover Grindavík was founded in the aftermath of the natural disasters that struck Grindavík in November 2023, forcing an entire municipality of around 4,000 residents to leave their homes.

The events in Grindavík must be approached with respect for the residents, the community, and the natural environment when it comes to sharing the story and experience. This respect is equally important when inviting people to visit and tell that story.

At Discover Grindavík, we believe that empathy is essential when sharing the story of a town that has faced profound natural disasters. In November 2023, the entire community of Grindavík—home to approximately 4,000 people—was forced to evacuate due to volcanic activity. This event marked a turning point in the town’s history and deeply affected every resident.

When presenting this story to visitors, the media, and the wider public, it must be approached with care, sensitivity, and respect. Empathy ensures that we honor the people behind the headlines—the families, the children, and the resilient community working to rebuild both physically and emotionally.

Empathy plays a key role in:

• Respecting lived experiences: Every story shared must recognize the emotional weight carried by those who lived through it.
• Responsible storytelling: Communicating the reality of the situation with honesty, without dramatization or exploitation.
• Fostering connection and understanding: Allowing others to see through the eyes of those affected, encouraging solidarity and support.
• Supporting healing and rebuilding: Creating space for reflection, remembrance, and renewed hope.

By embedding empathy in everything we do, Discover Grindavík aims not only to educate visitors, but also to preserve dignity, encourage dialogue, and support a healing community.